Secret Fire Privacy Policy

1.    Overview of the Policy

At Secret Fire Apothecary we are dedicated to protecting the confidentiality and privacy of information entrusted to us. As part of this commitment, Secret Fire Apothecary regularly reviews its data protection practices to comply with applicable laws, industry standards and best practices.We comply with applicable Data Protection Regulations.

This policy outlines why and how we collect and use personal data and provides information about individuals’ rights.By submitting personal information to us, you are consenting to use of your personal data (including any disclosures, processing, and transfers of your information to third parties) in accordance with this Privacy Policy. Any consent you provide is entirely voluntary. If you do not accept this Privacy Policy, then you should not submit any personal information to us through this site or in connection with our services.
We may use personal data provided to us for any of the purposes described in this Privacy Policy or as otherwise stated at the point of collection.

2.    How do we collect personal data?

Directly. We may obtain personal data directly from you in a variety of ways, including obtaining personal data when you make a purchase, complete our online forms, register for podcasts, webinars, classes,attend meetings or events we host, visit our offices, etc. We may also obtain personal data directly when establishing a business relationship, performing professional services through a contract, or through our hosted software applications.

3.    What categories of personal data do we collect?

Personally Identifiable Information.In order to better provide you with our services, Secret Fire Apothecary may collect personally identifiable information. We do not collect personal information unless you voluntarily provide it to us. The type of data that we may collect and process includes, but is not limited to,full name,contact information, occupation, tax number, payment information, geographic location, etc.

Non-Personal Information.We automatically log certain information about visitor access to a Site, which may include a visitor’s internet protocol address, browser type, language, internet service provider, geolocation, device O.S., cookie information (defined below), pages and content viewed, referring/exit pages, and/or operating system, as well as date and time stamps.

We may share aggregated information for general business analysis to understand Site usage trends and performance. This information includes but is not limited to the number of visitors on the website, pages and content viewed, referring/exit pages, time spent on each web page, etc.

Secret Fire Apothecary collects and uses your personal information to operate its website, analyze trends, diagnose problems, deliver tailored services, and to notify you of any updates on our terms of service, policies, news, offers, and other developments available from Secret Fire Apothecary. IP addresses from which visitors appear to originate may be recorded for IT security and system diagnostic purposes.

4.    What lawful reasons do we have for processing personal data?

Secret Fire Apothecary only collects only the personal information necessary to provide services. Where additional, optional information is sought, you will be notified of this at the point of collection. When processing your personal information, we rely on one of the following processing conditions:

Performance of a contract: this is when the processing of your personal information is necessary in order to perform our obligations under a contract to provide our service.

Legal obligation: this is when we are required to process your personal information in order to comply with a legal obligation, such as keeping records for tax purposes or providing information to a public body or law enforcement agency.

Legitimate interests:We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable, and balanced. These include delivering services and products, marketing, etc.

Your consent: in some cases, we will ask you for specific permission to process some of your personal information, and we will only process your personal information in this way if you agree to us doing so. You may withdraw your consent at any time by contacting Secret Fire Apothecary.

5.    Data retention period

Secret Fire Apothecary retains personal information for only as long as necessary for the intended purpose for which it was collected. Any Personal Information you share with us willingly will be retained for as long as you use our Services. However, we may retain some information such as IP Address, browser type, and device OS, which is used for general market analysis.

6.    Cookies
We use “cookies” which are small data files stored on a visitor’s computer or internet-enabled device that serve a number of purposes such as enhancing your on-line experience when visiting our Sites by remembering elections made, login details, items in your chart, other inputs. The use of “cookies” is common practice for most Web sites; however, Web browsers include settings that allow users to decline cookies. If you do not accept our cookies, you may not be able to fully experience some of our Site’s functionality. After you finish browsing our Sites, it is possible for you to delete cookies from your system if you choose to do so.

Further information about managing cookies can be found in your browser’s help file or through sites such as or

Cookies by themselves do not tell us your email address or otherwise identify you personally. In our analytical reports, we may obtain other identifiers including IP addresses, but this is for the purpose of identifying the number of unique visitors to our web sites and geographic origin of visitor trends, and not to identify individual visitors.

7.    Sharing and transfer of personal information

Secret Fire Apothecary does not sell, rent, or lease its customers list and personal information to third parties.We do not share personal information with third parties, except as necessary for our legitimate professional and business needs, to carry out your requests, and/or as required or permitted by law or professional standards, and as set forth in this Policy:

Third-Party: We may share your personal information with trusted third-party service providers, processors, partners, subsidiaries. However, this information is anonymized and can be requested for deletion. All our service providers are bound by a confidentiality agreement and will use your information only for the required services.

Legal reasons and rights protection: We may share your information under the law if sharing it will prevent illegal activities such as fraud, crime, and other wrongful acts. Sharing your information under a legal reason may be to respond to a subpoena, court order, and requests from government agencies. Note that we will not share your information with any government agency or court unless the request is genuine and signed in writing.

8.    What are your data protection rights?

You have the following rights under the applicable data protection laws:
Access and correction: you have the right to access your personal data. This is sometimes called a ‘Subject Access Request’. Before providing personal information to you, we may ask for proof of identity and sufficient information about your interactions with us so that we can locate your personal information. If the information we hold about you is incorrect, you are entitled to ask us to correct any inaccuracies in the personal information.

Object to processing: you have the right to object to us processing your personal information if we are not entitled to use it anymore.
Other Rights: in addition, you may have rights to have your information deleted, have its processing restricted in certain circumstances and/or to obtain copies of information we hold about you in electronic form.

To submit a data request please direct your correspondence to:
Secret Fire Apothecary

We aim to respond within 30 days from the date we receive privacy-related communications. No fee is required to make a request unless your request is clearly unfounded or excessive. Depending on the circumstances, we may be unable to comply with your request based on other lawful grounds.

9.    Data security and integrity

Secret Fire Apothecary has reasonable security policies and procedures in place to protect personal information from unauthorized loss, misuse, alteration, or destruction. We limit access to personal data in general. Those individuals who have access to the data are required to maintain the confidentiality of such information.

10.    Privacy Statement Changes

We may update this privacy statement at any time by publishing an updated version here. So you know when we make changes to this privacy statement, we will amend the revision date at the top of this page. The new modified or amended privacy statement will apply from that revision date. Therefore, we encourage you to review this privacy statement periodically to be informed about how we are protecting your information.

11.    Contact us
Questions, comments or complaints about Secret Fire Apothecary’s Privacy Policy or data collection and processing practices can be e-mailed to .